Tag Archives: marketing mojo

Because Patti Smith Knows

26 Aug

I have known Patti Smith. A smile at the ready, a warm embrace of loving kindness always, and a generosity unbounded. Patti Smith, songwriter, singer, poet, painter, photographer, and author. In a word: artist.

MMM.PattiSmith.8.26.13With her 1975 debut album, Horses, a classic, she influenced a music genre. She also influenced a state of being, an attitude, a style. References cite her as the Godmother of Punk. Cliché. Patti, well, she’s everything but cliché. She was inducted into the Rock and Roll Hall of Fame in 2007 and won the National Book Award in 2010 for her memoir, Just Kids. Her honesty, openness, and devotion to truth course through all her work. What Patti Smith is is cool.

As far as optimizing your marketing mojo – that is, your creative integrity – no better advice than what Patti Smith learned from William S. Burroughs:

“Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful – be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.”



Pic: Amazon (vinyl)
Quote: Interview by Christian Lund, Louisiana Literature festival, August 24, 2012, at the Louisiana Museum of Modern Art.

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