Want Your Album to Stand Out? Make it a Video Game, Too!

21 Oct

That’s just what rock band Okkervil River did. Lead singer, songwriter and producer, Will Sheff, thought he’d give his fans something extra. So he designed an 80’s-style online video game to go with the band’s new release, Silver Gymnasium. And they called it … wait for it … Silver Gymnasium. Hey, why not? And the album’s music serves as the video game’s soundtrack.

Reinforce the name of the album, give your fans something else to love about you, and get the word out. Sounds like a great plan to promote your music!

SilverGymnasium.10.21.13

 

Sources:
The Silver GymnasiumVideo Game
Okkervil River: Official Website

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