Yeah, It Works, But Is It Beautiful?

2 Oct

R. Buckminster Fuller was a designer, architect, poet, educator, engineer, philosopher, environmentalist, and, above all, humanitarian. Driven by the belief that humanity’s major problems were hunger and homelessness he dedicated his life to solving those problems through inexpensive and efficient design. So there’s no reason why solving a marketing assignment shouldn’t follow his lead and have an elegant and beautiful solution.

“When working on a problem, I never think about beauty; I only think of how to solve the problem. But when I have finished, if the solution is not beautiful, I know that it is wrong.”

R.BuckminsterFuller

Source:
Pic: R. Buckminster Fuller, cover art for Time Magazine/Hilary Mason

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