Archive | October, 2013


31 Oct

My Beautiful Buddha Boy

Forever loved and cherished.



October Newsletter: A Review of the Month’s Culture, Arts + Trends

30 Oct


Did you check out the colorful Melt to Earth metal sculptures by Aaron Curry that are planted all over Lincoln Center?…And the interesting docs keep coming. Three more to consider. HBO’s Muhammad Ali’s Greatest Fight looks at his Supreme Court battle about being a conscientious objector during the Viet Nam war…AKA Doc Pomus tells how Jerome Felder tAKA-Doc-Pomus-Poster.10.30.13urned into the hit-making songwriter of Save the Last Dance for Me, This Magic Moment, and A Teenager in Love…And Film at Lincoln Center had a one-night only showing of Following The Ninth about four people whose lives were transformed, repaired, and healed by Beethoven’s Ninth’s message: “All men will be brothers.” Lest we forget, the Berlin Wall came down as Leonard Bernstein performed the Ninth as an “Ode To Freedom” in December 1989…HOT1966015W02728-21AMilk Gallery presented Ali: Photographs by Thomas Hoepker…Maestro Gilbert led the NY Phil in Beethoven’s Ninth (you’ve heard of it?) that included a finale featuring Manhattan School of Music’s Symphonic Chorus…Paul McCartney’s new album is called, wait for it, New. New New.10.30.13songs that celebrate “the idea that pop music can still invigorate, inspire, and surprise – even if you had a hand in inventing it.”…At 92Y Talks, the great Boz Scaggs (did ya know he has a vineyard? Rosé, anyone?) talked with Anthony DeCurtis about his music, old and new. Heard Memphis yet? He’s still got it…So Alec Baldwin has a talk show on MSNBC and already peaked with Billy Joel. Will he top that?…Missed chances, lost time. Ah, Edith Wharton’s Age of Innocence as only Martin Scorsese could do it. Hope you caught it at Film at Lincoln Center’s NY Film Festival. A piece of art…Back when I produced an alternative music college radio show, Soul Asylum and Evan Dando kindly sat in. I was happy to hear that they played Webster Hall…Good news, guitar lovers! The NY Guitar Festival just announced its return in January for three weeks. Stay tuned for more…The first opera produced through the Met/LCT New Works program, Nico Muhly’s Two Boys is a modern tale with modern music. Is the Met taking up the slack since the loss of the NYC Opera? Maybe…But from out of the shadows we also have the Gotham Chamber Opera, whose 12th season just opened…Totally sad news under the Big Bummer category, we lost Lou Reed. He left us with plenty to keep us busy, thinking, and appreciating. And y’know that Doc Pomus movie I mentioned? Passages from Doc’s private journals are read by his close friend, Lou Reed. All the more reason to check it out.


There are 650 letters to be discovered in The Leonard Bernstein Letters, a new HumansOfNY.bookcover.10.30.13book that affirms his love of composing…I discovered Humans of New York when a friend shared their blog posts on Facebook. Now comes a book! That these pics and stories are all too human, well, that’s the point. Because we are them and they are us. And everyone has a story…In time to commemorate Kristallnacht, re-reading Viktor Frankl’s Man’s Search for Meaning which confirms the sanctity of memory. And how one can positively move forward from atrocity…Mary Oliver’s Dog Songs, poems and pictures about the special love between, aw, you know. So here’s a taste. “Steadfastness, it seems, is more about dogs than about us. One of the reasons we love them so much.” Here’s another. “Said Ricky to me one day, ‘Why is it you don’t have a tail?’ Well, I just don’t.”…Media alert! Under the OMG category, just, just, just out is Mark Lewisohn’s Tune In, the first volume of All These Years, the possibly definitive bio trilogy about all four Beatles.


Hoping to draw attention to humanitarian concerns in Russia, violinist Gidon Kremer sees his To Russia with Love concert in Berlin as, a kind of a personal statement against injustice, expressed together with friends and everlasting music.” He goes on, “…we should for sure lend support to all discriminated people worldwide in peaceful actions using our abilities and art…After all, art is designed to bring people closer to each other and not to split them.”…The first Muhammad Ali Humanitarian Awards, celebrating individuals who have made significant contributions toward the attainment of peace and social justice, honored President Jimmy Carter, Christina Aguilera, and Michael Bolton. The Awards were inspired by the six core principles that have guided Ali’s life: 3291.buddha.crconfidence, conviction, dedication, giving, respect and spirituality. And yeah, The Champ did the presentin’!…Yo-Yo Ma’s 15th annual Silk Road Ensemble, a peace-through-music project, at Carnegie Hall. And there’s a new album that he calls A Playlist Without Borders, demonstrating that with sounds and ideas from musicians from all over the world, there are no barriers for those approaching music with an open mind…Buddha did his part, too. Visiting seniors, he spread the love…Mitzvot abound.



Posts on Yvette Perry’s Blog include Lou Reed, Veronique Sanson, Underdogs, Okkerville River’s video game, Sherlock Holmes’s violin, Close Cover Before Striking, Cause Marketing (there’s wine and a dog), Mark Knopfler, and Yoko + Peace + Love…Also posted there is this newsletter so you can easily share it with your friends. Just click on any of the share buttons below each post.


Soundtrack to this Issue is Lou Reed’s Walk On The Wild Side
Lou Reed with Andy Warhol at the best place ever,
The Bottom Line, July 1978.

Buddha, stay. Good dog. 

“…live in the present moment wisely and earnestly.”  (Buddha)

AKA Doc Pomus pic: Documentary film poster
New quote: Kyle Anderson, EW
Humans of New York by Brandon Stanton: St. Martin’s Press
Dog Songs by Mary Oliver: Penguin Press
Gidon Kremer: Interview, NY Times
Concert in Berlin for Human Rights In Russia: To Russia with Love, October 7, 2013
Lou Reed pic at The Bottom Line: Ebet Roberts/Redferns

Lou Reed

28 Oct

Last night when I learned that Lou Reed died, I immediately felt a hole in the universe – the New York universe, the music universe, my little world. Sometimes you don’t realize that someone even made a dent in your life, even remotely made a difference. Until that moment you learn they are gone. Sure, I met him a lifetime ago. In recording studios, in clubs, at concerts…

Lou was all about New York. In his review of the 1989 album, New York, Robert Christgau in the Village Voice summed it up: ” … Lou carries on a New York conversation – all that’s missing is a disquisition on real estate.”

Singular. Indelible. Iconic. That would be who he was. Velvet Underground, Andy Warhol, Walk on the Wild Side, Sweet Jane, Rock and Roll. That he was prescient of the times to come? Absolutely. He made his own brand of rock ‘n’ roll by mixing meaningful lyrics, simple tunes, and performance that was more than just singing on a stage behind a mic. His music was honest. Just like the man.

“Never be affected by a trend.” (Lou Reed)

For me the quintessential Lou Reed song is Street Hassle. It’s got everything. Just like Lou’s beloved New York. On the live album Animal Serenade, Lou says: “I wanted to write a song that had a great monologue set to rock. Something that could have been written by William Burroughs, Hubert Selby, John Rechy, Tennessee Williams, Nelson Algren, maybe a little Raymond Chandler. You mix it all up and you have Street Hassle.”

Y’know that saying, “May you live in interesting times?” Well, Lou Reed made our times interesting.


Robert Christgau quote: Village Voice
Lou Reed pic: Karl Walter/Getty Images – NOTE THE SILVER TELLY!
(All Tomorrow’s Parties in Los Angeles, at the Queen Mary on November 6, 2004)

Music Review: My Favorite French Singer-Songwriter

25 Oct



A rare artist America should know, October 19, 2013
By Yvette Perry

This review is from: Amoureuse (Audio CD)

Having a French family, my visits to Paris always yielded happy discoveries. And one of the earliest, and surely the best, was Veronique Sanson. I have loved her since I was a teenager. Now that I no longer have a cassette player, I knew it VeroniqueSanson_amoureusewas time to get one of my favorite albums, Amoureuse, on CD. So happy that I found it here on Amazon, where the sound quality is exactly as it was on the original release. This is, to me, her best album. Every song is memorable. In fact you’ll find yourself humming the tunes long after you’ve hit the “off” button. I think they are perhaps the songs she is most known for. Her voice, her lyrics, her melodies – put together her songs are made luminous. Trying to describe her by saying that she’s a bit Linda Ronstadt, a bit Joni Mitchell, well, it’s just too pat. (Although she was married to Stephen Stills!) She’s a unique artist and one of vast talent. If you catch her live performances on YouTube, you will find how easily and powerfully she connects with her audiences. I hope you will give this album a listen. This artist is well worth your time!

Amoureuse album cover: Veronique Sanson Official Website
Review: Amazon
Concert 1979 (Live): YouTube/Michel Didier

Can We Get Inspired by the Runner-Ups? Sure!

23 Oct


Shane Snow, CCO of Contently



Flawed People and Underdogs, by Shane Snow, July 22, 2013



Want Your Album to Stand Out? Make it a Video Game, Too!

21 Oct

That’s just what rock band Okkervil River did. Lead singer, songwriter and producer, Will Sheff, thought he’d give his fans something extra. So he designed an 80’s-style online video game to go with the band’s new release, Silver Gymnasium. And they called it … wait for it … Silver Gymnasium. Hey, why not? And the album’s music serves as the video game’s soundtrack.

Reinforce the name of the album, give your fans something else to love about you, and get the word out. Sounds like a great plan to promote your music!



The Silver GymnasiumVideo Game
Okkervil River: Official Website

Sherlock Holmes and His Violin

17 Oct

I love Sherlock Holmes. The books. The movies. The TV shows. All of the TV shows. In fact as remarkable as Jeremy Brett was, it’s so cool how uncommon, how unexpected, how dazzling Benedict Cumberbatch is. That he’s portraying Sherlock in present time, with present day technology (smartphones and blogging are huge components of the show!), makes this Sherlock even more compelling.

Sherlock-Violin.10.17.13I love music. OK, not news. Hold off on alerting the media on that one. Back to Sherlock. And music. How happy was I to discover that Sherlockology, the ultimate resource for the BBC series Sherlock, found out how Sherlock feels about his violin. We also learn a bit about what to expect from our latest Sherlock – and his violin – as the series continues.

From the very first introduction Sherlock Holmes gives of himself, both in the canon and BBC series, he mentions his pastime of playing the violin and as such is known for his musical ability in this field as much as his smoking, drug taking and of course ‘the work’.

But true to character, Holmes didn’t have any old violin. During the short story ‘The Cardboard Box’, Sherlock Holmes revealed that he himself owned a violin made by the renowned violinmaker, Antonio Stradivarius. He had purchased it from a pawnshop on Tottenham Court Road for fifty-five shillings although believed it to be worth at least five hundred guineas.

For those not familiar with the worth of this out of circulation currency (we had to look it up too) Holmes clearly had an eye for a bargain. A shilling is worth in today’s money five new pence, making his purchase the grand sum of £2.75, while according to him it was worth £525. Taking into consideration the modern values of historic concertina prices, the actual cost is closer to just under a thousand pounds with its worth being in excess of £185,000. A costly instrument indeed, yet not when compared to the value of Stradivarius violin today when they come with a price tag of not thousands, but millions (the 1721 Stradivarius known as the Lady Blunt sold at auction for £9.8m in 2011.) So could our Sherlock Holmes in the 21st century really afford one?

Whatever Sherlock’s secret is, his violin will definitely be making a welcome return in series three. There was no question that the consulting detective would play the instrument in Sherlock regardless of manufacturer …

[Prior to airing, show creator] Steven Moffat was asked if his Sherlock would play. His answer was a resounding yes, suggesting this was one of the many elements that made the character so rich and eccentric. Benedict Cumberbatch went on to study the instrument under the tutorage of Eos Chater, who performs what you hear in the series.

Having thumbed through the sheet music on Sherlock’s music stand in 221B, it is clear he is certainly a very proficient violinist, not to mention composer … Whatever Sherlock’s secret is, his violin will definitely be making a welcome return in series three.


Article courtesy of: Sherlockology’s Metro Blog
Pic: Sherlock performs Bach’s Sonata No.1 in G-Minor in The Reichenbach Fall, Hartswood Films/BBC

What is the Most Printed Phrase in the English Language?

16 Oct

What phrase has been printed more often than In God We Trust and Sanitized For Your Protection? “Close Cover Before Striking” has appeared on each of the many trillions of matchbooks that have been manufactured in North America since 1912.

Matchbook.10.16.13.pepsiIn the days before disposable lighters were invented and smoking was still sexy, paper matchbooks were as common in the average purse or pocket as lint. Matchbooks were not only handy as substitute toothpicks and for jotting down telephone numbers, they also were tiny portable billboards. As far back as 1902, the Pabst Brewing Company purchased 10 million printed matchbooks from the Diamond Match Corporation, and during World War II American G.I.s kept the home fires burning (literally) when they lit up their Lucky Strikes with the elaborate pin-up girl matchbooks … 

Despite the package warning, a lot of consumers didn’t “close cover before striking,” which of course was an accident just waiting to happen. In fact, it happened enough that the U.S. Government enacted a federal regulation in 1978 that required the striking strip to be placed on the back of matchbooks.


Post courtesy of: Mental Floss
Matchbook Cover Pic: Pepsi-Andy Warhol “Close Cover Before Striking” 1962

Wine+Dogs. Music+Homeless. That’s Cause Marketing!

14 Oct

I love dogs. I love wine. Hey, there’s a wine that benefits dogs? Yeah. It’s called Pinot for Paws. What’s not to love about that?

A marketing campaign targeting wine lovers? Check. Targeting dog lovers? Check. Thus it got my attention. And of course, it made me smile. It also got me thinking about Cause Marketing. Because that is what this is.

Post.CauseMktg.Wine.10.9.13.braceletsAnd what is Cause Marketing? It’s a marketing strategy that creates awareness for your brand by partnering with a “cause” that your customers care about. It is a feel good solution for the marketer. A warm, fuzzy feeling that they want to impart so we feel good about them, the brand, and their product. In fact, consumers have a more positive image of a product or company when it supports a cause they care about.

CD.RoyOrbison&RCCola&HomelessI have done lots of Cause Marketing campaigns. For instance, RC Cola’s licensed music premium featuring Roy Orbison’s music that benefited the National Coalition for the Homeless. It was such a success that we even produced a landmark concert. Roy Orbison’s widow called saying that Tom Petty and Bob Dylan wanted in and would play a benefit concert. Well, yeah! Let’s do it! And we did.

We hear about a lot of such partnerships now. Back then it was still new. Not so prevalent. But there is one thing that remains true, then and now. That is, it must make sense. For all parties. The sponsor, the brand. The benefiting charity, the cause. The artist, the talent. And the consumer, the audience, the customer. All must care. All must work together seamlessly. And the campaign must be mutually beneficial for all the participants.

Does Cause Marketing work? Here are some facts. 54% of American consumers bought a product associated with a cause over the last 12 months; 89% would switch brands to one associated with a cause given comparable price and quality; and 91% wants even more of the products and services they use to support a cause. (2013 Cone Communications Social Impact Study) Says a lot for the efficacy of Cause Marketing – what it can mean, what it can do, what it can promote. That it can do a lot of good, well, that’s what we marketers strive to achieve.

Post.CauseMktg.WinePetAdoptions.OneHope.10.8.13So back to the wine and the dogs. Here’s the deal. Buy a bottle of a Rob Mondavi, Jr. hand-crafted 2011 ONEHOPE California Pinot for Paws Pinot Noir and half of the profits from sales goes to supporting the ASPCA’s pet adoption efforts.

Match a wine with a cause.
Proceeds of sales go to that cause.
Wine brand gains awareness.
And it’s the dogs that benefit.

I can go for that. Cheers!


Pinot for Paws pic: ONEHOPE Wine Official Website

How Do You Write a Song, Mark Knopfler?

11 Oct

You know Mark Knopfler. Dire Straits. Sultans of Swing, Romeo and Juliet, Tunnel of Love, Money for Nothing. And solo albums, too. A great songwriter. And that MarkKnopfler.10.10.13.crvoice. So distinctive, gruff yet honest. He mixes different styles and genres of music, blends them to make a sound that is his alone. Put together that voice, the lyrics, the melodies, the music, and he makes you feel what he feels.

But it’s that Mark Knopfler is one of the greatest guitarists on the planet. That’s how I consider him first and foremost. No doubt about it.

He came out with a new album last year, Privateering, which is finally being released here in the U.S. now. He told Rolling Stone that he’s more in love with writing songs than he’s ever been, and credits a sense of discipline that has developed with age … and that his perspective as a writer has definitely shifted over the years:

“I don’t know whether your heart ever necessarily changes, but time changes the way that you perceive the world, and you just hope it gives you more empathy and all those other things.”

Oh, so now Money for Nothing is in your head and it won’t stop? Yeah, try to get that guitar riff out of there. Better yet, don’t! You’re welcome.


Privateering: Mark Knopfler Official Website
Interview: Rolling Stone
Pic of Mark Knopfler performing in Barcelona, Spain: Miquel Benitez/Redferns via Getty Images


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