M&Ms and Meat Loaf: Delicious!

5 Aug

The M&Ms ad featuring the Meat Loaf song, I’d Do Anything for Love (But I Won’t Do That) marries music and a loveable character – a great song and a great product – clearly and seamlessly. Mars© calls it their Love Ballad commercial. The campaign’s goal is to show how “M&M’S irresistible chocolate makes moments more fun and delicious.” With the lovelorn Red channeling his inner Meat, the message is delivered sweetly (after all, it is about candy) and not too syrupy (no one could ever accuse Jim Steinman of being syrupy!). This is another great commercial that makes me stop and watch it every time it comes on. Surely, a great song will do that! And never mind that the big question around this #1 Billboard hit has always been: What exactly is that?

M&M.Meatloaf.M&M-Mars

 

Sources:
Song: by Jim Steinman 1993 Edward B. Marks Music Co.
Video: M&M’S®/Mars© Official YouTube page
Quote and Pic: M&M’S®/Mars©

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