Monday Marketing Mojo: Dig This!

1 Jul

Start the week off with these thoughts to get your mojo juices flowing.

Why is Y sometimes a vowel?
OK, so with a name like Yvette you got me. I had to know. In school we learned “A, E, I, O, U, and sometimes Y.” In yes, Y is a consonant and in gym, it’s a vowel. Y, I mean why, is that? Because writing and speech are different – the concepts of vowel and consonant properly belong to the domain of speech.

Sony-walkman.7.1.1334 years ago the first Sony Walkman walked the Earth
Sony’s chairman wanted a small device to listen to his music while travelling. And so on July 1, 1979, the Sony Walkman was introduced. The world’s first portable cassette player changed how we listen to music. It cost $200 and weighed 14 ounces (today’s iPod weighs 4 ounces). Sony promoted its portability and hi-tech qualities, touting it as the thing you wanted, that you needed, that you had to have!

Johnny Depp on Music
“Music is my life … It’s my natural habitat, to have a guitar strapped to me.” CBS This Morning’s Charlie Rose asked Johnny Depp, “When you play, you didn’t want to be the vocalist, you wanted to be in the shadows?” Johnny’s reply, “… the idea of being the lead singer, of being the front man … I’d rather be Keith than Mick, no disrespect.”

Go to Twitter for Your News?
Here’s what Washington Post blogger Ezra Klein feels about getting your news from Twitter: “I really try not to get my news from Twitter, which has a reputation as a place where people go and find lots of great news. I find it a place you go to find, I guess, your barbecued potato chips … A lot of stuff that is kind of interesting, mostly not that good.”

Record Producer Rick Rubin Is Ruling the Charts
Asked about his working with Johnny Cash, Rick Rubin had this to say: “… there was a song he wrote, I can’t remember which one it was, but I listened to it and said, ‘Do you think you could take some of the I’s and me’s out of it?’ And he thought about it and he was like, “Yeah, I think I can do that.” And he did. So 10 years later, I’m visiting him in Nashville … I said, ‘What have you been working on lately?’ And he said, ‘I’ve been working on using I and me less.’ And I said, ‘Really?’ And he said, ‘Yeah. Remember? You gave me that comment on the song? That’s what I’ve been working on.’ Incredible. He didn’t mean it in the context of songs. He meant it in the context of life.” 

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