Dylan Tribute Helped by a Kickstarter Campaign

10 Jun

A proud city wants to honor one of its own. The Dylan by Duluth campaign is hoping to raise $159,000 to build a statue to honor a favorite son. Bob Dylan was born in Duluth, MN in 1941, or as its mayor calls it, Bobland. The bronze statue will stand over 12 feet tall and hopefully sit somewhere near Highway 61.

MMM.KSDylanStatue.6.10.13.2A nice way to honor an admirable legend, this is actually a thoughtful way to market a city. As Duluth Mayor Don Ness says:

Bob Dylan is rightfully regarded as one of the world’s most important artists of the last 50 years. I support this project as a way for our city to recognize our most accomplished native son and to celebrate Duluth’s authentic arts and music ethos, inspired by the place we call home.”

MMM.duluth-mapYou know what? This marketing model has potential. It is a soft-pedal approach to generate awareness for a city. Although this seaport city on Lake Superior may not offer the flash of other tourist destinations, it does possess a place in our collective musical history. This soft-sell approach can reach a new audience besides the normal tourism route – Dylan’s fan base, music lovers who may not have ever considered visiting his city of birth.

Creativity, passion, and an honorable goal. By creating a campaign that honors an artist with another artist’s work (sculptor Tom Page), this is something that perhaps Mr. Dylan, too, can appreciate.

As of this post, the campaign which started on June 3, has received almost $7,000 from 50+ backers. If you would like to help make this tribute to Dylan a reality, go to the Dylan by Duluth Kickstarter Campaign page.

P.S. Oh, and Mr. Mayor? Here’s a marketing tip for you. You know your Homegrown Music Festival that happens the first week in May each year that features over 150 local musical acts performing across the city? Be sure to incorporate the festival and the artists into your marketing strategy when you promote the Statue’s installation next year!

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