Monday Marketing Mojo: Like Wow, TV!

3 Jun

Although this week’s Monday Marketing Mojo is geared towards my music followers, this advice is useful for any performing artists, techs, and small biz owners, too.

What if you could get national visibility on TV? Watching a band get the golden opportunity of a music appearance on a major national morning show this week, got me thinkin’. Are you ready? If you got that chance right now, are you ready? Whether your goal is to keep on keepin’ on or to reach the next level, be a pro in either case. If you act like a pro, you will be perceived as a pro. And being a pro means being your best and bringing your A game to the Big Show.

In promoting yourself to a national audience, consider these factors:

Your appearance: Please do consider how you look. It plays a big part in how you are received. And perceived. What you wear should be what you always wear as performers. Be you. After all, that is part of your look. Right? But please don’t forget about being clean, too. Guitar fingering close ups require clean fingernails. Nuff said.

PercussionYour sound: It’s all about delivering. You want to sound the best you can. Hopefully, you’ll have a chance to do a soundcheck. But there may be space, electrical, or other constraints. So for example, if you can’t set up a drum kit, be flexible. Have your percussionist at a mike with a tom-tom, tambourine, conga, woodblock, or a scraper. Presenting your full sound is important.

What message do you want to send? Are you promoting a new record? Tell them when and where it’s available. Tell them where you’ll be appearing. And send them to your website.

Did you follow-up #1: Did you thank the show? A personal touch showing appreciation goes far. And shows them you’re a pro. You want them to like you. To remember you. And to ask you back.

Did you follow-up #2: Are you promoting your appearance after the fact? Reach out to your fans and make new ones. Tell them all about it in case they missed it. Include the link. Ask them to share it with their friends. And remind them about your new record, where they can get it, tour dates, and website.

Did you follow-up #3: Reach out to the media. Who knows? The more outlets that hear about you, the more exposure you might get. And the more information you give them about you, your product, and your shows, the more interesting you will be to them.

 Let ‘em all get to know you!

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